When markets shift faster than organisations do, growth goes flat. Parallax Lab uncovers the inherited assumptions driving decisions and turns them into evidence‑based strategy for relevance and growth.
PARALLAX LAB
Parallax Lab helps organisations distinguish between who they think their customers are and who they actually are today. It traces where inherited assumptions are embedded in products, processes and messaging, and turns that into a clear, evidence‑based roadmap for growth.
LEGACY LAG
Legacy Lag is the gap between who organisations assume their customers are and who those customers actually are today. Through diagnostic audits and targeted strategy work, I help uncover where inherited assumptions shape decisions and turn that insight into commercial strategy.
Who this is for
CMOs and Heads of Brand at large consumer organisations facing flat growth or “off” work.
Heads of Insight and Customer Strategy who suspect their models no longer match what’s happening in the real world.
CEOs and founders who can feel a gap between how their organisation thinks about customers and how those customers behave today.
about us
Parallax Lab is led by Liane Dowling, a creative strategist working at the intersection of culture, behaviour and commercial strategy.
16 years’ experience across the UK and Australia
MA (Creative Advertising) and MA (Cultural Studies), University of Sydney
Experience with global brands across sport, tech and consumer categories
She specialises in diagnosing where inherited assumptions are embedded in organisations and converting that into evidence‑based strategy that keeps brands aligned with a rapidly shifting market.
LIANE DOWLING, FOUNDER
LET’S ChAT
What Legacy Lag offers: Legacy Lag is a diagnostic methodology that traces where inherited assumptions are embedded in products, processes and narratives, and links that misalignment directly to commercial and reputational risk.